Video has become the most popular and growing medium on the Interwebz; but it has yet to surpass words. Is that something we should watch for soon?
Today, on The Heart of Marketing John Gregory Olson and me, Jayme Soulati, talk about this concept of video vs. words in content marketing.
Jay Baer, we’re working up to inviting him here but he’s a very busy guy, has been addressing the popularity of video in content marketing. He shares a really nice piece right here you need to read or view on the topic.
When you head over to Jay’s blog to read his post, you’ll see his usage of video that puts him both in front and behind the camera. For the latter, Jay is using music, graphics and copy to make animated video without people and with. In the past, I’ve used Animoto to develop my own video, and it turns out that Jay also mentions that Animoto is a good resource.
Video for Blogs?
So, when you think of video on blogs, do you call that a vlog? Are you a vlogger? Have you fully absorbed the skills you need to make video your go-to medium for your audience? When I last checked video marketing on YouTube, I was shocked at the variety of really in-depth knowledge required. This is definitely a specialty; is your team up for the learning?
More video streaming is happening on every platform. With the new Facebook Live, people are hopping onto video frequently to tell stories, teach, show off, laugh a little and say hi to their communities.
The growing trend toward the visualization of blogging and content marketing is providing more and more and more people with just what they want — ‘snackable’ content in yummy, bite-sized chunks. Shall we say good bye to the 1,000 word long-tail blog post? In my view, Google has too much SEO juice riding on words. For folks who want to do video only and not have a written blog, that’s where things are likely to take a tumble.
You’ll need to find a healthy balance of both, methinks. That way, you’ll get your Google juice, your attention-deficit-disorder audience who prefers video, and everyone in between.
On a final note, if you are a video marketer, this is your standing invitation to come on our show. The Heart of Marketing needs you!
